I help businesses gain competitive advantage through product strategy and design.
In the last 15 years, I have worked with a wide range of companies, startups and entrepreneurs worldwide to turn ideas into reality.
I have had the privilege to plan, design and ship user experience for a wide range of companies, from small startups to top S&P 500 companies including Walmart, Walgreens and Sears, and PepsiCo.
UX through my lens
I view design both as a tool and a process to solve problems or accomplish things.
What I read
Brief History of Human Kind Homo Deus Hooked
The New Psychology of Success
Who I follow
Sam Hairs Yuval Noah Harrai Steven Pinker Audrey Tang
After hours
A Guitar Player
An Investor Snowboarder Entrepreneur