For the past 15 years, I have been helping businesses gain a competitive edge through product strategy and design. I have worked with a wide range of companies, startups, and entrepreneurs around the world to bring their ideas to life. I have had the opportunity to plan, design, and ship user experiences for a diverse range of companies, from small startups to top S&P 500 companies such as Walmart, Walgreens, Sears, and PepsiCo.

UX through my lens

I use design as a tool to identify and solve problems. I analyze user behavior and data, apply design principles, and craft solutions that meet the needs of my target audience.

What I read

Brief History of Human Kind 
Homo Deus
The New Psychology of Success

Who I follow

Sam Harris
Yuval Noah Harrari
Steven Pinker
Audrey Tang

After hours

Guitar player
An investor