Fortune 50 beverage and food company
Keeping kids fed during this unprecedented time
Fortune 50 beverage company transitioned to the digital space and and developing B2B eCommerce platform allowing nonprofits and NGO’s to order, manage and ship food products to communities across the country.
services
Research, UX Planning, UX Design, UI Design, Visual Design
categories
Food & Beverage | eCommerce | B2B | Retail
Real problems
Supported communities across the country rely on Food Banks and non-profits to provide them with nutritional food and drinks. The logistics behind involves a lot of manual labor which puts a limit on how many communities they can support.
solution
Digital experience custom-solution e-commerce site for non-profits, NGOs, and food distributors to browse through the inventory of meal kits, place multi-location bulk orders, and track shipping and delivery.
consumer platform
Designs
Previous
Next
The business
staff admin
Problem
Managing orders end-to-end for customers means a lot of manual labor like answering calls, putting in orders, figure out shipping costs, contracts, payments, etc. The business was looking for a way to scale by handling thousands of orders and doing 90% less.
solution
Admin backend application with the necessary tools they need to run the business. all away from managing orders, customers, contracts, to reports and financials.
staff admin
Design
Previous
Next
UX PROCESS
Stages
1. Research & Discovery
Through questionnaires and meetings to discover business, customers, and user needs.
2. Strategy
Team collaboration on defining shippable product stages. ex: consumer facing frontend, choosing a design framework.
3. UX Planning
Through MVP’s, prioritizing features for different releases
4. Design Phase I
Consumer side MVP user journeys, technical user flows and customer profiles
5. Design Phase II
Consumer MVP low-fi wireframes to communicate design decisions, through hifi prototype including visual design
6. Design Phase III
Architecting first version design system aligned with the material design framework
7. Backend Design - Planing
Planning MVP, Data Prioritization, IA and Layout
8. Backend Design - Design
Designing primary backend screens to fully support frontend consumer side
Impacting communities!
Congratulations! first real order, automated, no manual process, has completed.
