I am a UX/UI designer generalist with strengths in visual design, prototyping and interactions.
For 7 years I helped Sears create the shopping experience of tomorrow. I established the first design studio in the Sears R&D center in Israel, and led the redesign and launch of Shop Your Way, one of the largest loyalty programs and shopping platforms in the US. Under this platform, I designed various services and applications like the Personal Shopper, Virtual Garage and the Shop Your Way mobile experience, all part of the Sears ecosystem built to provide millions of shoppers with a seamless shopping experience.
I am a passionate guitar player, musical improviser, snowboarder, mountain biker and exotic fruit hunter.
If you want to talk about product design or just say hi, you can always email me at firstname.lastname@example.org.